# Brand24 MCP: Use Brand24 in Slack and Email

Source: https://maito.app/integrations/brand24

Connect the Brand24 MCP server to Maito with one sign-in, and your whole team can use it from Slack or email: “Summarize this week's brand mentions and flag anything negative.”

Brand24 tracks mentions of your brand online, with sentiment, sources and influencers. Connect the Brand24 MCP server to Maito once, and everyone on your team can use Brand24 from Slack, by email, or from Claude, ChatGPT, Cursor, Codex, Grok or Muse. Nobody else has to sign in.

-   Connects in one click
-   Sign in with Brand24
-   One connection for the whole team
-   Server by [Brand24](https://brand24.com/)

Updated October 21, 2026

## What you can ask with Brand24

Requests to Maito

![Dana](https://maito.app/marketing-avatars/dana.webp)

Dana in Slack

Summarize this week's brand mentions and flag anything negative.

![Sam](https://maito.app/marketing-avatars/sam.webp)

Sam by email

Who were the most influential people talking about us last month?

Maito uses Brand24 to do the work and replies where you asked.

## How to connect Brand24

Open Connections in your workspace and choose Connect next to Brand24. You sign in to Brand24 in a new tab, and that's the whole setup. Name the account and choose Workspace under who can use it. That's the only time anyone signs in: your whole team, shared chats and Loops can use Brand24 from then on. Or skip ahead and ask for the work: Maito sends you a link if Brand24 isn't connected yet.

## Questions

### What is the Brand24 MCP server URL?

Brand24 publishes it at https://mcp.brand24.com/v1/mcp, and it signs in with OAuth, so there's no key to copy.

### Can I use the Brand24 MCP server from Slack?

Yes. Connect it to Maito once, then mention Maito in any Slack channel or send it a direct message. The same connection works by email and from Claude, ChatGPT, Cursor, Codex, Grok or Muse.

### Does everyone on my team have to connect Brand24?

No. One person connects it once and chooses Workspace. Then everyone in the workspace, shared chats and Loops can use Brand24, without signing in themselves. Choose Only me instead to keep it to your own chats.

### Do I have to connect Brand24 before I ask?

No. If a request needs Brand24 and it isn't connected yet, your agent sends you a link. Connect it, and the work picks up where it stopped.

### Can I limit what Maito does in Brand24?

Yes. After you connect, turn off any Brand24 tools you don't want Maito to use, such as the ones that change data. Tools Brand24 adds later stay off until you turn them on.

## Also in Social listening

-   [Meltwater Meltwater tracks media and social mentions, with saved searches and analytics.](https://maito.app/integrations/meltwater)
-   [Hootsuite Lumen Hootsuite Lumen tracks mentions and sentiment, finds influencers and sums up what competitors are doing.](https://maito.app/integrations/hootsuite-lumen)
-   [Xpoz Xpoz searches posts, profiles and conversations across social media.](https://maito.app/integrations/xpoz)
-   [LunarCrush LunarCrush tracks real-time social media activity around crypto and stocks.](https://maito.app/integrations/lunarcrush)

[See all integrations](https://maito.app/integrations)

## Put your AI employee to work.

Set it up in minutes. Connect Brand24, then hand Maito the first job.

[Put Maito to work](https://maito.app/login?returnTo=%2Fintegrations%2Fbrand24)[Book a demo](https://cal.com/ddubovetzky/chat-with-the-founder)