# Profound MCP: Use Profound in Slack and Email

Source: https://maito.app/integrations/profound

Connect the Profound MCP server to Maito with one sign-in, and your whole team can use it from Slack or email: “How did our visibility in AI answers change this month?”

Profound tracks how your brand shows up in AI search: visibility, citations and AI bot visits. Connect the Profound MCP server to Maito once, and everyone on your team can use Profound from Slack, by email, or from Claude, ChatGPT, Cursor, Codex, Grok or Muse. Nobody else has to sign in.

-   Connects in one click
-   Sign in with Profound
-   One connection for the whole team
-   Server by [Profound](https://tryprofound.com/)

Updated October 21, 2026

## What you can ask with Profound

Requests to Maito

![Dana](https://maito.app/marketing-avatars/dana.webp)

Dana in Slack

How did our visibility in AI answers change this month?

![Sam](https://maito.app/marketing-avatars/sam.webp)

Sam by email

Which pages get cited most, and which AI bots visit our site?

Maito uses Profound to do the work and replies where you asked.

## How to connect Profound

Open Connections in your workspace and choose Connect next to Profound. You sign in to Profound in a new tab, and that's the whole setup. Name the account and choose Workspace under who can use it. That's the only time anyone signs in: your whole team, shared chats and Loops can use Profound from then on. Or skip ahead and ask for the work: Maito sends you a link if Profound isn't connected yet.

## Questions

### What is the Profound MCP server URL?

Profound publishes it at https://mcp.tryprofound.com/mcp, and it signs in with OAuth, so there's no key to copy.

### Can I use the Profound MCP server from Slack?

Yes. Connect it to Maito once, then mention Maito in any Slack channel or send it a direct message. The same connection works by email and from Claude, ChatGPT, Cursor, Codex, Grok or Muse.

### Does everyone on my team have to connect Profound?

No. One person connects it once and chooses Workspace. Then everyone in the workspace, shared chats and Loops can use Profound, without signing in themselves. Choose Only me instead to keep it to your own chats.

### Do I have to connect Profound before I ask?

No. If a request needs Profound and it isn't connected yet, your agent sends you a link. Connect it, and the work picks up where it stopped.

### Can I limit what Maito does in Profound?

Yes. After you connect, turn off any Profound tools you don't want Maito to use, such as the ones that change data. Tools Profound adds later stay off until you turn them on.

## Also in SEO and competitor research

-   [Semrush Semrush covers SEO and market data: keywords, competitors, traffic, backlinks and PPC.](https://maito.app/integrations/semrush)
-   [DataForSEO DataForSEO has live search results, keyword, backlink, on-page and domain data.](https://maito.app/integrations/dataforseo)
-   [Ahrefs Ahrefs has SEO data: rankings, backlinks, keywords, and how you show up in AI search.](https://maito.app/integrations/ahrefs)
-   [Similarweb Similarweb has traffic and market data for websites and mobile apps.](https://maito.app/integrations/similarweb)
-   [AdWhispr AdWhispr researches competitor ads and launches campaigns on Meta, Google and TikTok.](https://maito.app/integrations/adwhispr)
-   [Peec AI Peec AI tracks how often your brand shows up in answers from AI chat tools.](https://maito.app/integrations/peec-ai)

[See all integrations](https://maito.app/integrations)

## Put your AI employee to work.

Set it up in minutes. Connect Profound, then hand Maito the first job.

[Put Maito to work](https://maito.app/login?returnTo=%2Fintegrations%2Fprofound)[Book a demo](https://cal.com/ddubovetzky/chat-with-the-founder)