# Similarweb MCP: Use Similarweb in Slack and Email

Source: https://maito.app/integrations/similarweb

Connect the Similarweb MCP server to Maito with one sign-in, and your whole team can use it from Slack or email: “How much traffic did our three main competitors get last month, and from where?”

Similarweb has traffic and market data for websites and mobile apps. Connect the Similarweb MCP server to Maito once, and everyone on your team can use Similarweb from Slack, by email, or from Claude, ChatGPT, Cursor, Codex, Grok or Muse. Nobody else has to sign in.

-   Connects in one click
-   Sign in with Similarweb
-   One connection for the whole team
-   Server by [Similarweb](https://similarweb.com/)

Updated October 21, 2026

## What you can ask with Similarweb

Requests to Maito

![Dana](https://maito.app/marketing-avatars/dana.webp)

Dana in Slack

How much traffic did our three main competitors get last month, and from where?

![Sam](https://maito.app/marketing-avatars/sam.webp)

Sam by email

Which sites send the most referral traffic to acme.com?

Maito uses Similarweb to do the work and replies where you asked.

## How to connect Similarweb

Open Connections in your workspace and choose Connect next to Similarweb. You sign in to Similarweb in a new tab, and that's the whole setup. Name the account and choose Workspace under who can use it. That's the only time anyone signs in: your whole team, shared chats and Loops can use Similarweb from then on. Or skip ahead and ask for the work: Maito sends you a link if Similarweb isn't connected yet.

## Questions

### What is the Similarweb MCP server URL?

Similarweb publishes it at https://mcp.similarweb.com/, and it signs in with OAuth, so there's no key to copy.

### Can I use the Similarweb MCP server from Slack?

Yes. Connect it to Maito once, then mention Maito in any Slack channel or send it a direct message. The same connection works by email and from Claude, ChatGPT, Cursor, Codex, Grok or Muse.

### Does everyone on my team have to connect Similarweb?

No. One person connects it once and chooses Workspace. Then everyone in the workspace, shared chats and Loops can use Similarweb, without signing in themselves. Choose Only me instead to keep it to your own chats.

### Do I have to connect Similarweb before I ask?

No. If a request needs Similarweb and it isn't connected yet, your agent sends you a link. Connect it, and the work picks up where it stopped.

### Can I limit what Maito does in Similarweb?

Yes. After you connect, turn off any Similarweb tools you don't want Maito to use, such as the ones that change data. Tools Similarweb adds later stay off until you turn them on.

## Workflows that use Similarweb

-   [Find SEO gaps See which searches competitors rank for and you don't, with page ideas. Marketing · When you ask Works with Semrush, Ahrefs.](https://maito.app/workflows/find-seo-gaps)

[See all workflows](https://maito.app/workflows)

## Also in SEO and competitor research

-   [Semrush Semrush covers SEO and market data: keywords, competitors, traffic, backlinks and PPC.](https://maito.app/integrations/semrush)
-   [DataForSEO DataForSEO has live search results, keyword, backlink, on-page and domain data.](https://maito.app/integrations/dataforseo)
-   [Ahrefs Ahrefs has SEO data: rankings, backlinks, keywords, and how you show up in AI search.](https://maito.app/integrations/ahrefs)
-   [AdWhispr AdWhispr researches competitor ads and launches campaigns on Meta, Google and TikTok.](https://maito.app/integrations/adwhispr)
-   [Profound Profound tracks how your brand shows up in AI search: visibility, citations and AI bot visits.](https://maito.app/integrations/profound)
-   [Peec AI Peec AI tracks how often your brand shows up in answers from AI chat tools.](https://maito.app/integrations/peec-ai)

[See all integrations](https://maito.app/integrations)

## Put your AI employee to work.

Set it up in minutes. Connect Similarweb, then hand Maito the first job.

[Put Maito to work](https://maito.app/login?returnTo=%2Fintegrations%2Fsimilarweb)[Book a demo](https://cal.com/ddubovetzky/chat-with-the-founder)