# Brand Voice Check: Catch Copy That Breaks Your Rules Source: https://maito.app/workflows/check-copy-against-brand-rules Paste copy into Slack and Maito checks it against your brand and style guide, lists each break with the rule, and fixes it on request. Paste any copy and see what breaks your brand and style rules. [Marketing](https://maito.app/workflows/team/marketing) · When you ask · Updated October 19, 2026 Works with - Slack - Email ## How do you check copy against your brand voice? To check copy against your brand voice, paste the text in Slack and mention Maito. It compares the copy with your style guide and what it knows about your product, lists every break with the rule behind it, flags claims with no support, and returns a corrected version on request. ## How it's done today Brand lead reviews everything, or nothing. ## What Maito does 1. Read the copy 2. Check words, tone, claims and product names against the guide 3. Suggest fixes ## Example **Priya** (11:02 AM): check this landing page copy against our brand guide: 'Northstar Flow is the best way to run your team's work. Trusted by 5,000 teams. Customize it in minutes. Start your free 30-day trial.' **Maito** (11:04 AM): 4 issues, plus one that isn't about wording. 1\. 'Northstar Flow' is the old name. The guide says 'Northstar Workflows' since June. 2\. 'the best way' is a superlative. The guide (section 4) bans them. Try 'a faster way'. 3\. 'Customize' is US spelling. The guide uses British: 'customise'. 4\. 'Trusted by 5,000 teams' has no support. The latest number in our shared notes is 2,100 teams, from the September update. Catch: the CTA says a free 30-day trial, but the pricing page says 14 days. One of them is wrong. Tone and the CTA verb pass. **Priya** (11:10 AM): apply 1 to 4 and leave the trial length open for Leo. **Maito** (11:11 AM): Attached: landing-copy-v2.docx, changes tracked. The trial length is highlighted with a comment for Leo. ## How to set it up When you ask Check copy against brand rules Set up Nothing to set up. Ask in Slack or by email whenever you need it. ## What it won't do It checks rules that are written down. Taste calls, such as whether a joke lands, are for your editor. ## Questions ### Where does it get our brand rules? From the guide you share and what your team has told Maito, such as product names, spelling and banned words. ### Does it check facts too? Yes. It compares numbers and claims with what it knows and flags ones that conflict, like a trial length. ### Can it rewrite the copy? Yes. Ask it to apply the fixes and it returns a document with changes marked. ## More marketing workflows - [Weekly competitor roundup Every Monday, see what competitors launched, changed or published. Marketing · On a schedule Works with Slack, Email.](https://maito.app/workflows/weekly-competitor-roundup) - [Daily ad spend check Each morning, see yesterday's spend and anything that looks wrong. Marketing · On a schedule Works with Windsor.ai, Supermetrics.](https://maito.app/workflows/daily-ad-spend-check) - [Turn one piece into many Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes. Marketing · When you ask Works with Box.](https://maito.app/workflows/turn-one-piece-into-many) - [Write a first draft from a brief Give it a brief and get a draft that follows your style guide. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/write-a-first-draft-from-a-brief) - [Weekly marketing report Traffic, sign-ups and campaign results in one message, with what changed and why. Marketing · On a schedule Works with Amplitude, Mixpanel, Windsor.ai, Supermetrics, HubSpot, Salesforce.](https://maito.app/workflows/weekly-marketing-report) - [Find SEO gaps See which searches competitors rank for and you don't, with page ideas. Marketing · When you ask Works with Semrush, Ahrefs.](https://maito.app/workflows/find-seo-gaps) [See all workflows](https://maito.app/workflows) ## Put your AI teammate to work. Set it up in minutes. Start with this one, and let it earn the next one. [Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Fcheck-copy-against-brand-rules)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)