# Lead Tracking: Which Marketing Leads Became Jobs Source: https://maito.app/workflows/check-which-marketing-leads-became-jobs Maito matches ad leads to quotes and won jobs, so you see which campaigns bring work worth doing. A scheduled report lands in Slack. Match ad leads to quotes and won jobs, so you see which campaigns bring work worth doing. [Marketing](https://maito.app/workflows/team/marketing) · [Home services](https://maito.app/workflows/industry/home-services) · On a schedule · Updated October 19, 2026 Works with - Slack - Email - [HubSpot](https://maito.app/workflows/tool/hubspot) - [Salesforce](https://maito.app/workflows/tool/salesforce) - [Attio](https://maito.app/workflows/tool/attio) - [Pipedrive](https://maito.app/workflows/tool/pipedrive) - Windsor.ai - Supermetrics - [Airtable](https://maito.app/workflows/tool/airtable) - Microsoft 365 ## How do you track which marketing leads became jobs? To track which marketing leads became jobs, set a scheduled Loop in Maito. It matches ad leads to quotes and won jobs in your CRM, adds the spend from your ad platform data and posts a summary in Slack by campaign. You see which ones bring work worth doing. ## How it's done today The report counts leads, not whether they were qualified or won. ## What Maito does 1. Pull leads by source and month 2. Match them to quotes and won jobs 3. List leads with no match 4. Compare cost per won job ## Example Loop run: Oct 1 9:00 AM · Monthly lead review **Maito** (9:00 AM): September: 118 leads, 21 won jobs, $14,300 won revenue. • **Search ads:** $3,640 spent, 54 leads, 7 won. $520 per won job. • **Facebook:** $1,860 spent, 38 leads, 6 won. $310 per won job. • **Directory listing:** $900, 26 leads, 8 won. $113 per won job. Catch: 11 of the Search leads had no source in the CRM, so they may belong elsewhere. They're counted as unmatched and not in the figures above. Attached: lead-match-sept.xlsx. Source: CRM records and exported ad spend for Sep 1 to 30. **Priya** (9:12 AM): why are the directory leads so good? **Maito** (9:14 AM): From the CRM notes, 6 of the 8 wins were emergency calls, which close faster and at higher ticket sizes. That's a pattern in the data, not proof of cause. Want the same split for August? ## How to set it up On a schedule Check which marketing leads became jobs Ask your agent “On the 1st of each month, match last month's ad leads to won jobs in our CRM and post cost per lead and cost per won job by campaign in #marketing, plus anything unmatched.” Connect CRM - HubSpot - Salesforce - Attio - Pipedrive Connect ad platforms - Windsor.ai - Supermetrics Connect spreadsheet - Airtable - Microsoft 365 Not connected yet? Your agent sends you a link to sign in. ## What it won't do Matching depends on lead names or emails being consistent across systems. Leads recorded differently may stay unmatched. ## Questions ### Which tools does it use? HubSpot, Salesforce, Attio or Pipedrive for the CRM, Windsor.ai or Supermetrics for ads, and a spreadsheet. ### What if a lead has no source? It lists those leads separately instead of guessing the campaign. ### How often does it run? On your schedule, such as weekly or monthly. ## More marketing workflows - [Weekly competitor roundup Every Monday, see what competitors launched, changed or published. Marketing · On a schedule Works with Slack, Email.](https://maito.app/workflows/weekly-competitor-roundup) - [Daily ad spend check Each morning, see yesterday's spend and anything that looks wrong. Marketing · On a schedule Works with Windsor.ai, Supermetrics.](https://maito.app/workflows/daily-ad-spend-check) - [Turn one piece into many Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes. Marketing · When you ask Works with Box.](https://maito.app/workflows/turn-one-piece-into-many) - [Write a first draft from a brief Give it a brief and get a draft that follows your style guide. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/write-a-first-draft-from-a-brief) - [Check copy against brand rules Paste any copy and see what breaks your brand and style rules. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/check-copy-against-brand-rules) - [Weekly marketing report Traffic, sign-ups and campaign results in one message, with what changed and why. Marketing · On a schedule Works with Amplitude, Mixpanel, Windsor.ai, Supermetrics, HubSpot, Salesforce.](https://maito.app/workflows/weekly-marketing-report) [See all workflows](https://maito.app/workflows) ## Put your AI teammate to work. Set it up in minutes. Start with this one, and let it earn the next one. [Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Fcheck-which-marketing-leads-became-jobs)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)