# Sales Call Coaching From the Transcript

Source: https://maito.app/workflows/coach-reps-from-their-calls

Mention Maito with a call and a checklist. It reads the transcript and reports what was covered, what was missed and what to ask next time.

Get feedback on how a call went: talk time, questions asked, objections handled.

[Sales](https://maito.app/workflows/team/sales) · When you ask · Updated October 19, 2026

Works with

-   Slack
-   Email
-   [Granola](https://maito.app/workflows/tool/granola)
-   [Fireflies](https://maito.app/workflows/tool/fireflies)
-   [Fathom](https://maito.app/workflows/tool/fathom)
-   Otter.ai
-   Read AI
-   [Zoom](https://maito.app/workflows/tool/zoom)

## How do you coach a rep from a sales call?

To coach a rep from a sales call, give Maito the call and your checklist, such as discovery questions. It reads the transcript, marks each item as covered or missed with timestamps, notes what went well and what to improve, and suggests wording for the next call.

## How it's done today

Managers listen to a few calls a month at most.

## What Maito does

1.  Read the transcript
2.  Check against your sales playbook
3.  Point out two things that went well and two to improve

## Example

**Dana** (5:02 PM):

review my call with Acme against our discovery checklist.

**Maito** (5:05 PM):

Fathom transcript, 38 minutes, against the 7-point discovery checklist: 5 covered, 2 missed.

**Went well:**  
• Budget: at 6:10 you asked what they'd spend if nothing changed, and got $30k to $40k.  
• Price objection at 21:40: you asked what the manual process costs. Hannah said 'about 12 hours a week.'

**To improve:**  
• Decision process: not asked.  
• Timeline: she said Q1, but you didn't ask what happens if it slips.

**Catch:** at 31:20 Hannah said she'd 'run it by Marcus in legal' and at 33:05 mentioned 'the board'. Neither person is in your notes.

**Dana** (5:08 PM):

give me two ways to ask about decision process next time.

**Maito** (5:08 PM):

• 'When you bought your last tool, who had to say yes?'  
• 'Besides you, who else needs to see this before the board?'

## How to set it up

When you ask Coach reps from their calls

Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

Connect call notes

-   Granola
-   Fireflies
-   Fathom
-   Otter.ai
-   Read AI
-   Zoom

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

It reads text, not tone. Silence, hesitation and body language don't show up in a transcript. Coaching feedback is input for a manager.

## Questions

### Which recorders does it use?

Granola, Fireflies, Fathom, Otter.ai, Read AI or Zoom. Maito works from the transcript those tools produce.

### Can it use our own checklist?

Yes. Share your discovery or demo checklist once and save it as a skill so Maito scores every call against it.

### Does it measure talk time?

Where the transcript has speaker labels, yes. Without them it sticks to the questions and objections it can see.

## More sales workflows

-   [Research an account before a call Get a one-page brief on the company and the people you're meeting, without opening ten tabs. Sales · When you ask Works with Google Calendar, Microsoft 365, HubSpot, Salesforce.](https://maito.app/workflows/research-an-account-before-a-call)
-   [Brief every meeting automatically Every morning, get a short brief for each external meeting on your calendar. Sales · On a schedule Works with Google Calendar, Microsoft 365, HubSpot, Salesforce.](https://maito.app/workflows/brief-every-meeting-automatically)
-   [Draft the follow-up after a sales call Turn the call notes into a follow-up email that covers what was promised. Sales · When something happens Works with Granola, Fireflies, Gmail, Microsoft 365, HubSpot, Salesforce.](https://maito.app/workflows/draft-the-follow-up-after-a-sales-call)
-   [Update the CRM from a Slack thread When deal news comes up in a thread, mention Maito and the CRM gets updated. Nobody types it twice. Sales · When you ask Works with HubSpot, Salesforce.](https://maito.app/workflows/update-the-crm-from-a-slack-thread)
-   [Weekly pipeline review See which deals moved, which stalled, and which need you, before the pipeline meeting. Sales · On a schedule Works with HubSpot, Salesforce.](https://maito.app/workflows/weekly-pipeline-review)
-   [Score and route inbound leads New sign-ups and form fills get researched and sent to the right rep, or to nurture. Sales · When something happens Works with HubSpot, Salesforce.](https://maito.app/workflows/score-and-route-inbound-leads)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

Set it up in minutes. Start with this one, and let it earn the next one.

[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Fcoach-reps-from-their-calls)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)