# Content Gap Analysis: Topics Competitors Rank For

Source: https://maito.app/workflows/find-seo-gaps

Ask Maito which topics competitors rank for that you don't. It uses your SEO tool to find the gaps and suggests pages, with volume and difficulty.

See which searches competitors rank for and you don't, with page ideas.

[Marketing](https://maito.app/workflows/team/marketing) · When you ask · Updated October 19, 2026

Works with

-   Slack
-   Email
-   Semrush
-   Ahrefs
-   Similarweb

## How do you run a content gap analysis?

To run a content gap analysis, ask Maito which topics your competitors rank for that you don't. It pulls the data from Semrush, Ahrefs or Similarweb, compares their pages with yours, ranks the gaps by search volume and difficulty, and suggests a title for each page worth writing.

## How it's done today

SEO audit happens once a year with an agency.

## What Maito does

1.  Compare your pages with competitors' pages
2.  List topics you're missing
3.  Suggest pages to write first

## Example

**Priya** (9:40 AM):

what topics do Globex and Initech cover that we don't? Use Semrush.

**Maito** (9:52 AM):

I compared 140 of their ranking pages with our 86 and pulled volumes from Semrush. 12 gaps worth writing. Top five:

1\. SOC 2 checklist for small companies: Globex ranks #3, 2,900 searches a month, we have nothing. Title: 'The SOC 2 checklist for a 20-person company'.  
2\. Vendor onboarding template: Initech #2, 1,600 a month.  
3\. Quarterly business review template: 4,400 a month, difficulty 71 of 100. Both rank. Hard.  
4\. Month-end close checklist: 1,300 a month.  
5\. Customer escalation policy: 880 a month, only Initech covers it.

Catch: our 'Contract renewal checklist' is at position 14 for a term where Initech's 300-word page is #4. A refresh is cheaper than a new page.

All 12 are in seo-gaps-oct.xlsx.

## How to set it up

When you ask Find SEO gaps

Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

Connect SEO data

-   Semrush
-   Ahrefs
-   Similarweb

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

Search volume and difficulty come from your SEO tool and are estimates. Maito can't promise a page will rank.

## Questions

### Which SEO tools can it use?

Semrush, Ahrefs and Similarweb, connected through MCP. Use the one your team already pays for.

### Does it suggest refreshing old pages?

Yes. If you already rank low for a term, it says a refresh is cheaper than a new page.

### Can I get the full list?

Yes. Maito attaches a spreadsheet with every gap, its volume and the competitor page that ranks.

## More marketing workflows

-   [Weekly competitor roundup Every Monday, see what competitors launched, changed or published. Marketing · On a schedule Works with Slack, Email.](https://maito.app/workflows/weekly-competitor-roundup)
-   [Daily ad spend check Each morning, see yesterday's spend and anything that looks wrong. Marketing · On a schedule Works with Windsor.ai, Supermetrics.](https://maito.app/workflows/daily-ad-spend-check)
-   [Turn one piece into many Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes. Marketing · When you ask Works with Box.](https://maito.app/workflows/turn-one-piece-into-many)
-   [Write a first draft from a brief Give it a brief and get a draft that follows your style guide. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/write-a-first-draft-from-a-brief)
-   [Check copy against brand rules Paste any copy and see what breaks your brand and style rules. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/check-copy-against-brand-rules)
-   [Weekly marketing report Traffic, sign-ups and campaign results in one message, with what changed and why. Marketing · On a schedule Works with Amplitude, Mixpanel, Windsor.ai, Supermetrics, HubSpot, Salesforce.](https://maito.app/workflows/weekly-marketing-report)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

Set it up in minutes. Start with this one, and let it earn the next one.

[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Ffind-seo-gaps)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)