# Customer Feedback Analysis: Themes With Counts

Source: https://maito.app/workflows/group-user-feedback-into-themes

Every Monday Maito reads support tickets, call notes and surveys, groups feedback into themes and posts counts with real quotes in Slack.

See what users ask for most, with counts and quotes.

[Product](https://maito.app/workflows/team/product) · [Software](https://maito.app/workflows/industry/software) · On a schedule · Updated October 19, 2026

Works with

-   Slack
-   Email
-   [Intercom](https://maito.app/workflows/tool/intercom)
-   [Pylon](https://maito.app/workflows/tool/pylon)
-   Zoho Desk
-   Unthread
-   Freshdesk
-   [Granola](https://maito.app/workflows/tool/granola)
-   [Fireflies](https://maito.app/workflows/tool/fireflies)
-   [Fathom](https://maito.app/workflows/tool/fathom)
-   Otter.ai
-   Read AI
-   [Zoom](https://maito.app/workflows/tool/zoom)
-   SurveyMonkey

## How do you group user feedback into themes?

To group user feedback into themes, set a Loop in Maito for Monday morning. It reads last week's tickets from Intercom, Pylon, Zoho Desk, Unthread or Freshdesk, call notes from Granola or Fireflies, and SurveyMonkey responses, groups them into themes, and posts counts with quotes and which customers asked.

## How it's done today

Feedback is scattered across tools.

## What Maito does

1.  Read feedback from tickets, calls, surveys and chat
2.  Group and count
3.  Link examples

## Example

Loop run: Monday 8:00 AM · Weekly feedback themes

**Maito** (8:00 AM):

**Feedback themes, Oct 12 to 18**  
187 items: 121 Intercom tickets, 34 Granola call notes, 32 survey responses.

• **Bulk edit:** 31 customers, up from 18 last week  
• **Faster search:** 24, steady  
• **Mobile app:** 12  
• **SSO for smaller plans:** 9

**The catch:** 14 of the 31 bulk edit mentions are Acme, Globex and Initech, all on the Enterprise plan with renewals before January. "We update 400 rows by hand every Friday" (Acme, Granola call, Oct 15).

Search complaints are flat but 6 of the 24 came from accounts that have since cancelled.

Ticket links and full quotes: feedback-oct-12.pdf.

**Leo** (8:20 AM):

What did Initech actually say about bulk edit?

**Maito** (8:21 AM):

Two tickets. #5120 (Oct 13): "No way to change the owner on more than one project at once." #5188 (Oct 16): "Our admin spent two hours on a reassignment after a team move." Both are from the same admin.

## How to set it up

On a schedule Group user feedback into themes

Ask your agent

“Every Monday at 8, read last week's Intercom tickets, Granola call notes and SurveyMonkey responses, group the product feedback into themes with counts and post the top themes in #product.”

Connect support desk

-   Intercom
-   Pylon
-   Zoho Desk
-   Unthread
-   Freshdesk

Connect call notes

-   Granola
-   Fireflies
-   Fathom
-   Otter.ai
-   Read AI
-   Zoom

Connect survey tool

-   SurveyMonkey

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

It groups by what people wrote, so a request nobody put in writing never shows up. Themes are a first read, not a ranking of what to build.

## Questions

### Which sources can it read?

Support desks like Intercom and Freshdesk, call notes from tools like Granola and Fireflies, and SurveyMonkey. Use whichever your team connected.

### Does it show which customers asked?

Yes. Each theme lists the customers behind it, so you can see when big accounts are asking.

### Can I check the quotes?

Yes. Every quote names the source and date.

## More product workflows

-   [Answer "what happens if we change X?" Know what a change would touch before you put it on the roadmap. Product · When you ask Works with Slack, Email.](https://maito.app/workflows/answer-what-happens-if-we-change-x)
-   [Write a spec with the edge cases Turn a feature idea into a spec that includes the cases the code already handles. Product · When you ask Works with Notion, Confluence.](https://maito.app/workflows/write-a-spec-with-the-edge-cases)
-   [Build a quick prototype See an idea working on a branch before committing the team to it. Product · When you ask Works with Slack, Email.](https://maito.app/workflows/build-a-quick-prototype)
-   [Investigate a drop in a metric When sign-ups or activation drop, get a first answer on why. Product · When you ask Works with Amplitude, Mixpanel, Datadog, Sentry.](https://maito.app/workflows/investigate-a-drop-in-a-metric)
-   [Write release notes customers will read Turn the engineering changelog into plain notes for customers. Product · When something happens Works with Slack, Email.](https://maito.app/workflows/write-release-notes-customers-will-read)
-   [Prep for a customer interview Know the customer's usage and history before the interview. Product · When you ask Works with Amplitude, Mixpanel, Intercom, Pylon, HubSpot, Salesforce.](https://maito.app/workflows/prep-for-a-customer-interview)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

Set it up in minutes. Start with this one, and let it earn the next one.

[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Fgroup-user-feedback-into-themes)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)
