# Metric Drop Analysis: Why Sign-ups or Activation Fell

Source: https://maito.app/workflows/investigate-a-drop-in-a-metric

When a metric drops, Maito checks analytics, releases and error logs, and gives a first answer on where and why it fell, in Slack.

When sign-ups or activation drop, get a first answer on why.

[Product](https://maito.app/workflows/team/product) · [Software](https://maito.app/workflows/industry/software) · When you ask · Updated October 19, 2026

Works with

-   Slack
-   Email
-   [Amplitude](https://maito.app/workflows/tool/amplitude)
-   [Mixpanel](https://maito.app/workflows/tool/mixpanel)
-   [PostHog](https://maito.app/workflows/tool/posthog)
-   [Datadog](https://maito.app/workflows/tool/datadog)
-   [Sentry](https://maito.app/workflows/tool/sentry)
-   [New Relic](https://maito.app/workflows/tool/new-relic)
-   [Grafana](https://maito.app/workflows/tool/grafana)

## How do you investigate a drop in a metric?

To investigate a drop in a metric, ask Maito in Slack which metric and which week. It reads Amplitude, Mixpanel or PostHog, splits the drop by step, device and release, checks logs for errors, and replies with where it starts and the likely cause. It also checks the code behind the step.

## How it's done today

Analyst queue is two weeks long.

## What Maito does

1.  Pull the metric over time
2.  Check releases, campaigns and errors around the drop
3.  Suggest the likely cause

## Example

**Leo** (9:30 AM):

Why did activation drop last week?

**Maito** (9:36 AM):

Activation fell from 41% to 33% for the week of Oct 12, while sign-ups held at about 1,150.

The drop starts Tuesday Oct 13, the day release 2.31 added the "Connect your data" step to onboarding. Users who skip it activate at 19%. Users who finish it activate at 52%. Skip rate went from 12% to 38%.

**The catch:** 70% of the skips are on mobile web. In onboarding/ConnectData.tsx the step has a fixed height, so on screens under 700px the Continue button sits below the fold.

Sentry shows no error spike, so this is a layout problem, not a bug. Numbers are from PostHog; I checked the release log in the repo.

Want me to open a branch with a fix for the button? You'd review it before anything ships.

## How to set it up

When you ask Investigate a drop in a metric

Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

Connect analytics

-   Amplitude
-   Mixpanel
-   PostHog

Connect logs

-   Datadog
-   Sentry
-   New Relic
-   Grafana

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

Analytics shows what users did, not why. A cause that is not in the data or the code is reported as unknown.

## Questions

### Which analytics tools does it use?

Amplitude, Mixpanel or PostHog, with Datadog, Sentry, New Relic or Grafana for errors.

### Does it find the exact cause?

It finds where the drop starts and the most likely cause, with the numbers behind it. Your team confirms it.

### Can it watch a metric every week?

Yes. Set a Loop and it checks on a schedule and posts only when something moves.

## More product workflows

-   [Answer "what happens if we change X?" Know what a change would touch before you put it on the roadmap. Product · When you ask Works with Slack, Email.](https://maito.app/workflows/answer-what-happens-if-we-change-x)
-   [Write a spec with the edge cases Turn a feature idea into a spec that includes the cases the code already handles. Product · When you ask Works with Notion, Confluence.](https://maito.app/workflows/write-a-spec-with-the-edge-cases)
-   [Build a quick prototype See an idea working on a branch before committing the team to it. Product · When you ask Works with Slack, Email.](https://maito.app/workflows/build-a-quick-prototype)
-   [Group user feedback into themes See what users ask for most, with counts and quotes. Product · On a schedule Works with Intercom, Pylon, Granola, Fireflies, SurveyMonkey.](https://maito.app/workflows/group-user-feedback-into-themes)
-   [Write release notes customers will read Turn the engineering changelog into plain notes for customers. Product · When something happens Works with Slack, Email.](https://maito.app/workflows/write-release-notes-customers-will-read)
-   [Prep for a customer interview Know the customer's usage and history before the interview. Product · When you ask Works with Amplitude, Mixpanel, Intercom, Pylon, HubSpot, Salesforce.](https://maito.app/workflows/prep-for-a-customer-interview)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

Set it up in minutes. Start with this one, and let it earn the next one.

[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Finvestigate-a-drop-in-a-metric)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)