# Content Calendar Planning for the Month Ahead

Source: https://maito.app/workflows/plan-the-content-calendar

Give Maito your launches, events and themes and get a month of planned posts with owners, due dates and conflicts flagged, in a spreadsheet.

Turn launches, events and themes into a month of planned posts.

[Marketing](https://maito.app/workflows/team/marketing) · When you ask · Updated October 19, 2026

Works with

-   Slack
-   Email
-   Box
-   Dropbox
-   Notion
-   Microsoft 365
-   Google Calendar
-   Cal.com
-   Calendly

## How do you plan a content calendar?

To plan a content calendar, tell Maito your launch dates, events and themes. It reads the plans in your files and your team calendar, lays out a month of posts with owners and due dates, flags clashes such as two sends in one day, and returns the calendar as a spreadsheet.

## How it's done today

Calendar gets built in a hurry at the start of each month.

## What Maito does

1.  Read the launch plan and events
2.  Spread topics across channels and weeks
3.  Draft titles and owners

## Example

**Priya** (3:20 PM):

plan November content around the Workflows 2.0 launch on Nov 10. Launch plan is in Drive. The Chicago meetup is Nov 5 and Leo's webinar is Nov 18.

**Maito** (3:31 PM):

14 pieces across Nov 2-27, with owners and due dates, in nov-content-calendar.xlsx.

• **Week of Nov 2:** 2 meetup posts for the Nov 5 Chicago event, plus a teaser blog 'What's changing in Workflows' (Priya, due Oct 30).  
• **Week of Nov 9:** Launch Nov 10. Announcement post, customer email and 4 social posts.  
• **Week of Nov 16:** Webinar invite, recap post Nov 20.  
• **Week of Nov 23:** Light. Nothing scheduled Nov 25-27 for Thanksgiving.

Catch: the launch plan sends the customer email on Nov 10 and the webinar invite on Nov 11, so the same list gets two sends in 24 hours. I moved the invite to Nov 12.

From the launch plan in Drive and the team calendar. Owners are my guess from past months.

**Priya** (3:40 PM):

good. Flag anything where the owner is out that week.

**Maito** (3:42 PM):

One: Sam is out Nov 16-20 and owns the webinar recap. I assigned it to Priya instead.

## How to set it up

When you ask Plan the content calendar

Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

Connect files

-   Google Drive
-   Box
-   Dropbox
-   Notion
-   Microsoft 365

Connect calendar

-   Google Calendar
-   Microsoft 365
-   Cal.com
-   Calendly

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

The plan reflects what you tell it. A launch date that changes later means asking Maito to re-plan.

## Questions

### What does it read?

Your plans in Google Drive, Box, Dropbox, Notion or Microsoft 365, and your calendar in Google Calendar, Microsoft 365, Cal.com or Calendly.

### How does it choose owners?

From who owned similar work before. Those are suggestions, so confirm them with the team.

### Does it schedule the posts?

No. It plans and returns a spreadsheet. Publishing stays with your team.

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-   [Turn one piece into many Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes. Marketing · When you ask Works with Box.](https://maito.app/workflows/turn-one-piece-into-many)
-   [Write a first draft from a brief Give it a brief and get a draft that follows your style guide. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/write-a-first-draft-from-a-brief)
-   [Check copy against brand rules Paste any copy and see what breaks your brand and style rules. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/check-copy-against-brand-rules)
-   [Weekly marketing report Traffic, sign-ups and campaign results in one message, with what changed and why. Marketing · On a schedule Works with Amplitude, Mixpanel, Windsor.ai, Supermetrics, HubSpot, Salesforce.](https://maito.app/workflows/weekly-marketing-report)

[See all workflows](https://maito.app/workflows)

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