# Event Follow-Up Emails: Sorted Leads, Personal Drafts

Source: https://maito.app/workflows/prepare-event-follow-up

Maito sorts your badge-scan list into hot, nurture and not a fit, checks HubSpot for existing deals and drafts follow-ups for each group.

Turn the badge-scan list into sorted leads and personal follow-ups.

[Marketing](https://maito.app/workflows/team/marketing) · When something happens · Updated October 19, 2026

Works with

-   Slack
-   Email
-   [Airtable](https://maito.app/workflows/tool/airtable)
-   Microsoft 365
-   [HubSpot](https://maito.app/workflows/tool/hubspot)
-   [Salesforce](https://maito.app/workflows/tool/salesforce)
-   [Attio](https://maito.app/workflows/tool/attio)
-   [Pipedrive](https://maito.app/workflows/tool/pipedrive)

## How do you follow up on event leads?

To follow up on event leads, post the badge-scan list in Slack or send it by email. Maito sorts the leads into hot, nurture and not a fit, checks your CRM for existing contacts and deals, and drafts a follow-up for each group. You get a sorted spreadsheet and drafts nobody has sent yet.

## How it's done today

Event leads get one generic email two weeks later.

## What Maito does

1.  Read the lead list and booth notes
2.  Research and sort the leads
3.  Draft follow-ups by group

## Example

**Priya** (9:30 AM):

here's the list from the Chicago ops summit, 180 scans with booth notes. Sort it and draft follow-ups. Attached: chicago-leads.xlsx

**Maito** (9:48 AM):

Sorted in chicago-leads-sorted.xlsx.

• **Hot (22):** asked for a demo or have 200+ staff. Personal draft for each, assigned to its rep.  
• **Nurture (90):** one 2-email sequence.  
• **Not a fit (68):** under 10 people, students, and 11 from competitors.

Catch: 6 hot leads are already open deals in HubSpot, including Stark Logistics, Dana's $48k deal in negotiation. A generic follow-up would land in the middle of that, so I wrote those 6 as notes to the owner instead. 3 leads gave personal Gmail addresses.

Nothing has been sent. Reps send their own hot-lead emails.

**Dana** (9:55 AM):

show me the Stark Logistics note.

**Maito** (9:56 AM):

'Dana, Marcus from Stark stopped at the booth and asked about SSO again. His note says he needs an answer before Nov 6. Worth raising on your next call.'

## How to set it up

When something happens Prepare event follow-up

Ask your agent

“When I post a trade show lead list in #marketing, sort the leads, check them against HubSpot and draft follow-ups by group.”

Connect spreadsheet

-   Airtable
-   Microsoft 365

Connect CRM

-   HubSpot
-   Salesforce
-   Attio
-   Pipedrive

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

It can only sort on what the scans and notes contain. A lead with no booth notes gets sorted on company size and title alone.

## Questions

### Which CRMs can it check?

HubSpot, Salesforce, Attio and Pipedrive, once connected. It looks up each lead so a follow-up doesn't land in the middle of an open deal.

### Does it send the emails?

No. Maito writes the drafts and your reps send their own. Drafts for leads with open deals go to the deal owner as notes instead.

### What if the scan list is messy?

Maito works from the columns and booth notes you give it. It flags personal email addresses and duplicates, and asks if a column is unclear.

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-   [Daily ad spend check Each morning, see yesterday's spend and anything that looks wrong. Marketing · On a schedule Works with Windsor.ai, Supermetrics.](https://maito.app/workflows/daily-ad-spend-check)
-   [Turn one piece into many Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes. Marketing · When you ask Works with Box.](https://maito.app/workflows/turn-one-piece-into-many)
-   [Write a first draft from a brief Give it a brief and get a draft that follows your style guide. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/write-a-first-draft-from-a-brief)
-   [Check copy against brand rules Paste any copy and see what breaks your brand and style rules. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/check-copy-against-brand-rules)
-   [Weekly marketing report Traffic, sign-ups and campaign results in one message, with what changed and why. Marketing · On a schedule Works with Amplitude, Mixpanel, Windsor.ai, Supermetrics, HubSpot, Salesforce.](https://maito.app/workflows/weekly-marketing-report)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

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