# Survey Data Analysis: Open Answers Sorted into Themes

Source: https://maito.app/workflows/sort-survey-and-review-feedback-into-themes

Maito reads hundreds of survey answers or reviews, groups them into counted themes, pulls the best quotes and flags changes since the last survey.

Group hundreds of survey answers or reviews into themes with quotes.

[Marketing](https://maito.app/workflows/team/marketing) · When you ask · Updated October 19, 2026

Works with

-   Slack
-   Email
-   Box
-   Dropbox
-   Notion
-   Microsoft 365
-   SurveyMonkey

## How do you analyze survey data with AI?

To analyze survey data with AI, send Maito the export of survey answers or reviews. It reads every comment, groups them into themes with counts, picks a representative quote for each and compares with earlier surveys when you share them. You get a short theme list in Slack and the full breakdown in a file.

## How it's done today

Someone reads a sample and guesses.

## What Maito does

1.  Read all responses
2.  Group into themes
3.  Count and quote each theme

## Example

**Priya** (11:30 AM):

sort these 600 NPS comments into themes. It's the September survey from SurveyMonkey.

**Maito** (11:38 AM):

598 usable comments, 2 were empty. 8 themes:

• Onboarding is confusing: 112 (19%)  
• Love the mobile app: 97  
• Reports are slow: 74  
• Pricing is unclear: 61  
• Great support: 58  
• Missing integrations: 52 (Salesforce 31)  
• Slack answers are useful: 49  
• Other: 95

Top quote for onboarding: 'I didn't know where to start after signing up.' For the app: 'The only reason I check approvals on my phone.'

Catch: 80 of the 112 onboarding comments come from customers who joined after the Aug 20 setup change. In the June survey the same theme was 9%.

All quotes by theme: nps-themes-sep.xlsx.

**Priya** (11:44 AM):

put those 80 in their own sheet and tell me their average score.

**Maito** (11:46 AM):

Attached: onboarding-80.xlsx. Their average score is 5.9. Everyone else averages 7.8.

## How to set it up

When you ask Sort survey and review feedback into themes

Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

Connect files

-   Google Drive
-   Box
-   Dropbox
-   Notion
-   Microsoft 365

Connect survey tool

-   SurveyMonkey

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

Themes are Maito's grouping, so a person should read the top quotes before the numbers go in a deck. It can't tell who a comment is from unless the export says.

## Questions

### Where can the answers come from?

From a spreadsheet or file you share, from Google Drive, Box, Dropbox, Notion or Microsoft 365, or from SurveyMonkey when it's connected.

### How many comments can it handle?

Hundreds in one run. It reports how many were usable and how many it skipped, such as empty answers.

### Does it notice changes over time?

Yes, when you share the earlier survey. It points out when a theme grew because of something that changed, not only that it grew.

## More marketing workflows

-   [Weekly competitor roundup Every Monday, see what competitors launched, changed or published. Marketing · On a schedule Works with Slack, Email.](https://maito.app/workflows/weekly-competitor-roundup)
-   [Daily ad spend check Each morning, see yesterday's spend and anything that looks wrong. Marketing · On a schedule Works with Windsor.ai, Supermetrics.](https://maito.app/workflows/daily-ad-spend-check)
-   [Turn one piece into many Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes. Marketing · When you ask Works with Box.](https://maito.app/workflows/turn-one-piece-into-many)
-   [Write a first draft from a brief Give it a brief and get a draft that follows your style guide. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/write-a-first-draft-from-a-brief)
-   [Check copy against brand rules Paste any copy and see what breaks your brand and style rules. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/check-copy-against-brand-rules)
-   [Weekly marketing report Traffic, sign-ups and campaign results in one message, with what changed and why. Marketing · On a schedule Works with Amplitude, Mixpanel, Windsor.ai, Supermetrics, HubSpot, Salesforce.](https://maito.app/workflows/weekly-marketing-report)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

Set it up in minutes. Start with this one, and let it earn the next one.

[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Fsort-survey-and-review-feedback-into-themes)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)