# Buying Signals on Target Accounts, Checked Every Week

Source: https://maito.app/workflows/track-buying-signals-on-target-accounts

A Maito Loop checks your target accounts for hires, funding and launches, and posts only the ones that changed, with a reason to reach out.

Hear when a target company hires, raises money or launches something.

[Sales](https://maito.app/workflows/team/sales) · On a schedule · Updated October 19, 2026

Works with

-   Slack
-   Email
-   [HubSpot](https://maito.app/workflows/tool/hubspot)
-   [Salesforce](https://maito.app/workflows/tool/salesforce)
-   [Attio](https://maito.app/workflows/tool/attio)
-   [Pipedrive](https://maito.app/workflows/tool/pipedrive)

## How do you track buying signals on target accounts?

To track buying signals on target accounts, give Maito your account list and set a weekly Loop. It checks each company's news, careers page and public announcements, compares them with your CRM, and posts only the accounts that changed, with what happened and who to contact.

## How it's done today

Reps check news on their accounts when they remember.

## What Maito does

1.  Each week, check news, job posts and funding for target accounts
2.  Keep only real changes
3.  Post a short list with why it matters

## Example

Loop run: Monday 7:00 AM · Target account signals

**Maito** (7:00 AM):

Target 30: 4 accounts changed. The other 26 are quiet.

• **Acme:** hired Dev as VP Engineering on Oct 12, from Hooli. New leader, new tool opinions.  
• **Globex:** raised a $60M Series B on Oct 14 and posted 12 sales roles.  
• **Initech:** five data engineer jobs posted since Oct 5.  
• **Wonka Foods:** CFO left Oct 15.

**Catch:** Globex sits in HubSpot as closed lost, March 2026, over price. A fresh $60M is a good reason to reopen it.

From company news, careers pages and your Target 30 list in HubSpot.

**Dana** (7:25 AM):

who should I contact at Globex now?

**Maito** (7:26 AM):

Lena, new VP Sales, started Oct 1 and is hiring the 12 roles. The old HubSpot contact, Marcus, no longer works there.

## How to set it up

On a schedule Track buying signals on target accounts

Ask your agent

“Every Monday at 7, check news, job posts and funding for the accounts on my HubSpot list 'Target 30'. Post only real changes in #sales.”

Connect CRM

-   HubSpot
-   Salesforce
-   Attio
-   Pipedrive

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

It reads public information only. Private plans and internal changes at a target account stay invisible to it.

## Questions

### Where does the account list come from?

From a list or view in your CRM, such as HubSpot, Salesforce, Attio or Pipedrive, or from a sheet you share.

### What counts as a signal?

Things like new leadership, a funding round, hiring in a relevant team or a product launch. Tell Maito which ones matter to you.

### Can it tell me who to contact?

Yes, from public sources. It also notes when the contact in your CRM no longer works there.

## More sales workflows

-   [Research an account before a call Get a one-page brief on the company and the people you're meeting, without opening ten tabs. Sales · When you ask Works with Google Calendar, Microsoft 365, HubSpot, Salesforce.](https://maito.app/workflows/research-an-account-before-a-call)
-   [Brief every meeting automatically Every morning, get a short brief for each external meeting on your calendar. Sales · On a schedule Works with Google Calendar, Microsoft 365, HubSpot, Salesforce.](https://maito.app/workflows/brief-every-meeting-automatically)
-   [Draft the follow-up after a sales call Turn the call notes into a follow-up email that covers what was promised. Sales · When something happens Works with Granola, Fireflies, Gmail, Microsoft 365, HubSpot, Salesforce.](https://maito.app/workflows/draft-the-follow-up-after-a-sales-call)
-   [Update the CRM from a Slack thread When deal news comes up in a thread, mention Maito and the CRM gets updated. Nobody types it twice. Sales · When you ask Works with HubSpot, Salesforce.](https://maito.app/workflows/update-the-crm-from-a-slack-thread)
-   [Weekly pipeline review See which deals moved, which stalled, and which need you, before the pipeline meeting. Sales · On a schedule Works with HubSpot, Salesforce.](https://maito.app/workflows/weekly-pipeline-review)
-   [Score and route inbound leads New sign-ups and form fills get researched and sent to the right rep, or to nurture. Sales · When something happens Works with HubSpot, Salesforce.](https://maito.app/workflows/score-and-route-inbound-leads)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

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[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Ftrack-buying-signals-on-target-accounts)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)