# Content Repurposing: One Webinar Into Many Posts

Source: https://maito.app/workflows/turn-one-piece-into-many

Give Maito a webinar, blog post or podcast transcript and it writes social posts, a newsletter section and quotes in your voice, each tied to its source.

Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes.

[Marketing](https://maito.app/workflows/team/marketing) · When you ask · Updated October 19, 2026

Works with

-   Slack
-   Email
-   Box
-   Dropbox
-   Notion
-   Microsoft 365

## How do you repurpose content?

To repurpose content, give Maito the transcript or article in Slack. It reads the whole piece, picks the strongest points, writes social posts and a newsletter section in your brand voice, shows the line each came from, and checks numbers against slides or source material.

## How it's done today

Content gets published once and never reused.

## What Maito does

1.  Read the source
2.  Pick the strongest points
3.  Write posts for each channel in your voice

## Example

**Priya** (2:05 PM):

turn the Oct 8 webinar transcript into 5 LinkedIn posts and a newsletter section. Transcript attached: webinar-oct8.txt

**Maito** (2:09 PM):

Done. Five posts in our brand voice and one newsletter section, each with the line it came from.

• Post 1: 'Our onboarding checklist had 11 steps. We cut it to 4 and activation went from 31% to 46%.' (34:10, Jo)  
• Post 2: 'Nobody reads the welcome email. They read the first Slack message.' (12:45)  
• Post 3: Why pricing questions come up on call 2, not call 1. (41:20)  
• Post 4: The checklist Jo's team uses, as 4 bullets. (36:00)  
• Post 5: A question from the Q&A about audit logs. (52:30)

Catch: at 22:05 Jo says activation got 'about 60% faster'. The slide says 52%. I used 52% and left the quote out.

Attached: linkedin-posts.docx and newsletter-section.docx.

**Priya** (2:16 PM):

good. Make post 1 shorter, under 40 words.

**Maito** (2:17 PM):

'Our onboarding checklist had 11 steps. Jo's team cut it to 4. Activation went from 31% to 46%.' 18 words. I can do the same for the other four if you like.

## How to set it up

When you ask Turn one piece into many

Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

Connect files

-   Google Drive
-   Box
-   Dropbox
-   Notion
-   Microsoft 365

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

It works from the source you give it. If a speaker misstates a number, Maito flags it rather than choosing silently.

## Questions

### What can I give it?

A webinar, podcast or video transcript, or a blog post. Maito can read files in Google Drive, Box, Dropbox, Notion or Microsoft 365.

### Does it publish anything?

No. It returns drafts as documents and you post them yourself.

### Does it use our brand voice?

Yes, if your style guide is saved in Maito's knowledge or a skill. It follows it for every draft.

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[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

Set it up in minutes. Start with this one, and let it earn the next one.

[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Fturn-one-piece-into-many)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)