# Weekly Marketing Report: Traffic, Sign-Ups and Spend

Source: https://maito.app/workflows/weekly-marketing-report

A Maito Loop pulls analytics, ad platforms and CRM into one Slack message each week, with what changed and why it likely did.

Traffic, sign-ups and campaign results in one message, with what changed and why.

[Marketing](https://maito.app/workflows/team/marketing) · On a schedule · Updated October 19, 2026

Works with

-   Slack
-   Email
-   [Amplitude](https://maito.app/workflows/tool/amplitude)
-   [Mixpanel](https://maito.app/workflows/tool/mixpanel)
-   [PostHog](https://maito.app/workflows/tool/posthog)
-   Windsor.ai
-   Supermetrics
-   [HubSpot](https://maito.app/workflows/tool/hubspot)
-   [Salesforce](https://maito.app/workflows/tool/salesforce)
-   [Attio](https://maito.app/workflows/tool/attio)
-   [Pipedrive](https://maito.app/workflows/tool/pipedrive)

## How do you create a weekly marketing report?

To create a weekly marketing report, set a Maito Loop for Monday. It pulls sign-ups from your analytics tool, spend from your ad platforms and leads from your CRM, compares them with last week, and posts one message in Slack with the changes, likely causes and numbers that don't match.

## How it's done today

Someone builds the same slide every Friday.

## What Maito does

1.  Pull numbers from analytics, ads and CRM
2.  Compare with last week
3.  Explain the biggest changes

## Example

Loop run: Friday 4:00 PM · Weekly marketing report

**Maito** (4:00 PM):

**Marketing, Oct 9-15**

• **Sign-ups:** 412, up 12% from 368. 94 came from the Acme comparison page, which launched Oct 6.  
• **Paid:** $9,860 spend. Cost per sign-up $31.40, down 8% from $34.10. Retargeting is best: 58 sign-ups at $14.  
• **HubSpot:** 156 new leads, 41 marked qualified.

Catch: PostHog shows 412 sign-ups but HubSpot only has 389 matching contacts. The 23 missing have no form source, and 19 of them used Safari. The HubSpot lead count is probably low. Totals above use PostHog.

From PostHog, Supermetrics (Google, Meta) and HubSpot.

**Priya** (4:09 PM):

send me the 23 sign-ups that are missing.

**Maito** (4:10 PM):

Attached: missing-source-signups.xlsx. 23 rows with sign-up time and browser. Worth asking Ben to check the form's tracking script on iOS.

## How to set it up

On a schedule Weekly marketing report

Ask your agent

“Every Friday at 4, pull sign-ups from PostHog, paid results from Supermetrics and new leads from HubSpot, and post the weekly marketing report in #marketing.”

Connect analytics

-   Amplitude
-   Mixpanel
-   PostHog

Connect ad platforms

-   Windsor.ai
-   Supermetrics

Connect CRM

-   HubSpot
-   Salesforce
-   Attio
-   Pipedrive

Not connected yet? Your agent sends you a link to sign in.

## What it won't do

It reports and suggests causes. It can't prove one, and a tracking problem can make a metric look better or worse than it is.

## Questions

### Which tools does it read?

Analytics (Amplitude, Mixpanel or PostHog), ad data through Windsor.ai or Supermetrics, and a CRM (HubSpot, Salesforce, Attio or Pipedrive).

### What if the numbers disagree?

Maito says which source it used and shows the gap, for example sign-ups in analytics that are missing in the CRM.

### Can I ask follow-up questions?

Yes. Reply in the thread and mention Maito. It can attach a spreadsheet with the rows behind a number.

## More marketing workflows

-   [Weekly competitor roundup Every Monday, see what competitors launched, changed or published. Marketing · On a schedule Works with Slack, Email.](https://maito.app/workflows/weekly-competitor-roundup)
-   [Daily ad spend check Each morning, see yesterday's spend and anything that looks wrong. Marketing · On a schedule Works with Windsor.ai, Supermetrics.](https://maito.app/workflows/daily-ad-spend-check)
-   [Turn one piece into many Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes. Marketing · When you ask Works with Box.](https://maito.app/workflows/turn-one-piece-into-many)
-   [Write a first draft from a brief Give it a brief and get a draft that follows your style guide. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/write-a-first-draft-from-a-brief)
-   [Check copy against brand rules Paste any copy and see what breaks your brand and style rules. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/check-copy-against-brand-rules)
-   [Find SEO gaps See which searches competitors rank for and you don't, with page ideas. Marketing · When you ask Works with Semrush, Ahrefs.](https://maito.app/workflows/find-seo-gaps)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

Set it up in minutes. Start with this one, and let it earn the next one.

[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Fweekly-marketing-report)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)