# AI Content Writer: A First Draft From Your Brief

Source: https://maito.app/workflows/write-a-first-draft-from-a-brief

Give Maito a brief and your style guide and get a first draft in your voice, with the claims it couldn't verify flagged for a human.

Give it a brief and get a draft that follows your style guide.

[Marketing](https://maito.app/workflows/team/marketing) · When you ask · Updated October 19, 2026

Works with

-   Slack
-   Email

## How do you write a first draft from a brief?

To write a first draft from a brief, send Maito the brief in Slack or by email. It follows your style guide, researches sources on the web, writes the draft to the length you ask for, and lists the claims it couldn't confirm so an editor can check them before it goes out.

## How it's done today

Writer starts from a blank page and re-reads the style guide.

## What Maito does

1.  Read the brief and style guide
2.  Research the topic
3.  Draft with sources
4.  List claims that need checking

## Example

**Priya** (10:30 AM):

draft a blog post from this brief: 'How small teams run quarterly planning in a week', 1,200 words, for ops leads. Brief attached: planning-brief.pdf

**Maito** (10:41 AM):

Draft attached: planning-in-a-week-draft.docx. 1,180 words, second person, sentence-case headings, no superlatives, as the style guide asks. It has a 5-day structure and 4 cited sources.

Three claims to check before it goes to Marcus:

1\. 'Teams under 20 spend 3 weeks on planning' (section 1). I can't find the original; the post I cited quotes a 2024 survey without linking it.  
2\. 'OKRs were popularized at Intel' (section 2). The brief says Google. I wrote Intel, which is the usual account.  
3\. '2,400 teams use Northstar' (intro). The brief says 2,400, our company knowledge says 2,100 as of September. I used 2,100.

Want a 600-word version for the newsletter?

## How to set it up

When you ask Write a first draft from a brief

Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

## What it won't do

Maito drafts. It can't know what's true inside your company unless it has been told, so every factual claim still needs an editor.

## Questions

### Does it follow our style guide?

Yes. Share it once and Maito remembers it, or save the steps as a skill. It then applies it to every draft.

### Does it cite sources?

Yes. It lists the sources it used and flags any statistic it couldn't trace to the original.

### Can it write a shorter version?

Yes. Ask for a different length or channel, such as a newsletter version of the same post.

## More marketing workflows

-   [Weekly competitor roundup Every Monday, see what competitors launched, changed or published. Marketing · On a schedule Works with Slack, Email.](https://maito.app/workflows/weekly-competitor-roundup)
-   [Daily ad spend check Each morning, see yesterday's spend and anything that looks wrong. Marketing · On a schedule Works with Windsor.ai, Supermetrics.](https://maito.app/workflows/daily-ad-spend-check)
-   [Turn one piece into many Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes. Marketing · When you ask Works with Box.](https://maito.app/workflows/turn-one-piece-into-many)
-   [Check copy against brand rules Paste any copy and see what breaks your brand and style rules. Marketing · When you ask Works with Slack, Email.](https://maito.app/workflows/check-copy-against-brand-rules)
-   [Weekly marketing report Traffic, sign-ups and campaign results in one message, with what changed and why. Marketing · On a schedule Works with Amplitude, Mixpanel, Windsor.ai, Supermetrics, HubSpot, Salesforce.](https://maito.app/workflows/weekly-marketing-report)
-   [Find SEO gaps See which searches competitors rank for and you don't, with page ideas. Marketing · When you ask Works with Semrush, Ahrefs.](https://maito.app/workflows/find-seo-gaps)

[See all workflows](https://maito.app/workflows)

## Put your AI teammate to work.

Set it up in minutes. Start with this one, and let it earn the next one.

[Put Maito to work](https://maito.app/login?returnTo=%2Fworkflows%2Fwrite-a-first-draft-from-a-brief)[Book a demo](mailto:support@maito.app?subject=Maito%20demo)
