Ask why a quote was lost

Each lost quote gets one polite question, and the reasons are sorted into price, timing and capacity.

Sales · Home services · On a schedule · Updated

Works with

How do you find out why a quote was lost?

To find out why a quote was lost, set up a weekly Loop. Maito lists the quotes that expired or were declined, separates reasons already given from unknown ones, drafts one short question per customer, and posts them for approval. Replies are grouped by reason.

How it's done today

The owner guesses why work was lost.

What Maito does

  1. Find quotes that expired or were declined
  2. Draft one short feedback request each
  3. Record any reason that comes back
  4. Group the reasons

Example

Loop run: Monday 8:00 AM · Lost-quote review

sales
Maito APP 8:00 AM

6 quotes closed lost last week, $31,800 in total. Reasons already given: • Q-2104, $5,200, Hooli patio: "went with a cheaper bid" (price) • Q-2111, $2,400, Acme: "not until spring" (timing) • Q-2098, $4,100: "after the 1st" (timing) No reason: Q-2102, Q-2107 and Q-2115. Short feedback requests are drafted below. Catch: Q-2102 expired Oct 15 with no reply. Silence isn't a reason, so it's logged as unknown, not price.

Dana 8:12 AM

@Maito Send the three requests.

Maito APP 8:13 AM

Sent. One question each, and replying is optional. I'll add the answers to next Monday's review.

Example complete

How to set it up

On a schedule Ask why a quote was lost
Ask your agent

“Every Monday at 8, find quotes that expired or were declined last week, draft one short feedback request for each customer who didn't give a reason, and post them in #sales for Dana to approve.”

Connect CRM
  • HubSpot
  • Salesforce
  • Attio
  • Pipedrive
Connect email
  • Gmail
  • Microsoft 365
  • Superhuman Mail
Use forms
  • Typeform
  • Tally

No MCP server needed. Ask your agent to save a skill with the steps, then add the login or API key in Settings → Vault.

Not connected yet? Your agent sends you a link to sign in.

What it won't do

It can't make a customer reply, and it asks each customer once. Reasons are only what people say, so small samples are weak evidence.

Questions

More sales workflows

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