Update the CRM from a Slack thread

When deal news comes up in a thread, mention Maito and the CRM gets updated. Nobody types it twice.

Sales · When you ask · Updated

How do you update your CRM from a Slack thread?

To update your CRM from a Slack thread, mention Maito in the thread. It reads the conversation, works out what changed on the deal, such as stage, amount, close date and next step, lists each change for you to confirm, and writes the approved ones to your CRM.

How it's done today

Deal stages, next steps and close dates go stale because nobody updates them.

What Maito does

  1. Read the thread it was mentioned in
  2. Spot changes: stage, amount, date, next step
  3. Propose the CRM update

Example

deals
Dana 11:20 AM

@Maito update the CRM from this thread.

Maito APP 11:21 AM

I read the 14 messages in this thread. Proposed changes to the Acme deal in HubSpot: • Stage: Proposal to Negotiation • Amount: $40,000 to $34,000 (15% discount Jo approved in message 6) • Close date: Oct 30 to Nov 20 • Next step: legal review of Acme's data processing agreement Catch: in message 9 Jo says the discount only holds if Acme signs by Nov 20. HubSpot has nowhere for that condition, so I'd put it in the deal notes. Nothing is written yet. Apply all of it?

Dana 11:24 AM

@Maito yes, all four plus the note.

Maito APP 11:24 AM

Done. The deal is updated and the note reads: '15% discount valid only if signed by Nov 20, approved by Jo.'

Example complete

How to set it up

When you ask Update the CRM from a Slack thread
Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

Connect CRM
  • HubSpot
  • Salesforce
  • Attio
  • Pipedrive

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What it won't do

It only reads the thread where you mention it, not other channels. If the decision happened on a call or in a DM, it won't see it.

Questions

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