Check UTM links and tracking before launch
Check every link in a campaign has the right tracking and goes to a live page.
Marketing · When you ask · Updated
Works with
- Slack
- Box
- Dropbox
- Notion
- Microsoft 365
Slack
Box
Dropbox
Notion
Microsoft 365How do you check UTM links before a campaign launches?
To check UTM links before a campaign launches, share the link sheet with Maito. It opens every link, confirms the page loads, checks that each has the UTM tags you require and spots mismatches such as Email and email. You get a list of problems by row and a corrected copy of the sheet.
How it's done today
Broken or untracked links get found after the campaign ends.
What Maito does
- Collect links from emails, ads and posts
- Check each loads and has the right tags
- List problems
Example
@Maito check the links in next week's campaign. Sheet attached: winter-links.xlsx
34 links checked. 27 are fine, 7 have problems. Broken (2): • Row 12: northstar.example/webinar-oct28 returns a 404. The page is at /webinars/oct-28. • Row 19: typo in the domain, 'northstar.exmple'. No campaign tag (5): rows 3, 4, 8, 22 and 30 have utm_source but no utm_campaign, so they'd show up as unattributed in analytics. Not counted above: rows 26 and 27 use utm_medium=Email and utm_medium=email. Analytics will report them as two different mediums. Attached: winter-links-fixed.xlsx with all 9 edits highlighted. Nothing is published.
Priya (4:30 PM):
check the links in next week's campaign. Sheet attached: winter-links.xlsx
Maito (4:37 PM):
34 links checked. 27 are fine, 7 have problems.
Broken (2):
• Row 12: northstar.example/webinar-oct28 returns a 404. The page is at /webinars/oct-28.
• Row 19: typo in the domain, 'northstar.exmple'.
No campaign tag (5): rows 3, 4, 8, 22 and 30 have utm_source but no utm_campaign, so they'd show up as unattributed in analytics.
Not counted above: rows 26 and 27 use utm_medium=Email and utm_medium=email. Analytics will report them as two different mediums.
Attached: winter-links-fixed.xlsx with all 9 edits highlighted. Nothing is published.
How to set it up
- Set up
Nothing to set up. Ask in Slack or by email whenever you need it.
- Connect files
- Google Drive
- Box
- Dropbox
- Notion
- Microsoft 365
Not connected yet? Your agent sends you a link to sign in.
What it won't do
It checks that links load and are tagged, not that your analytics setup reports them correctly. Pages behind a login need credentials in the Vault.
Questions
That the page loads, that utm_source, utm_medium and utm_campaign are present, and that spelling and case match across rows.
A spreadsheet attached in Slack or email, or one in Google Drive, Box, Dropbox, Notion or Microsoft 365.
No. It saves a corrected copy and lists every edit it made, so you can accept or reject them.
