Turn one piece into many

Turn a webinar, blog post or podcast into social posts, a newsletter and short quotes.

Marketing · When you ask · Updated

Works with

  • Slack
  • Email
  • Box
  • Dropbox
  • Notion
  • Microsoft 365

How do you repurpose content?

To repurpose content, give Maito the transcript or article in Slack. It reads the whole piece, picks the strongest points, writes social posts and a newsletter section in your brand voice, shows the line each came from, and checks numbers against slides or source material.

How it's done today

Content gets published once and never reused.

What Maito does

  1. Read the source
  2. Pick the strongest points
  3. Write posts for each channel in your voice

Example

marketing
Priya 2:05 PM

@Maito turn the Oct 8 webinar transcript into 5 LinkedIn posts and a newsletter section. Transcript attached: webinar-oct8.txt

Maito APP 2:09 PM

Done. Five posts in our brand voice and one newsletter section, each with the line it came from. • Post 1: 'Our onboarding checklist had 11 steps. We cut it to 4 and activation went from 31% to 46%.' (34:10, Jo) • Post 2: 'Nobody reads the welcome email. They read the first Slack message.' (12:45) • Post 3: Why pricing questions come up on call 2, not call 1. (41:20) • Post 4: The checklist Jo's team uses, as 4 bullets. (36:00) • Post 5: A question from the Q&A about audit logs. (52:30) Catch: at 22:05 Jo says activation got 'about 60% faster'. The slide says 52%. I used 52% and left the quote out. Attached: linkedin-posts.docx and newsletter-section.docx.

Priya 2:16 PM

@Maito good. Make post 1 shorter, under 40 words.

Maito APP 2:17 PM

'Our onboarding checklist had 11 steps. Jo's team cut it to 4. Activation went from 31% to 46%.' 18 words. I can do the same for the other four if you like.

Example complete

How to set it up

When you ask Turn one piece into many
Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

Connect files
  • Google Drive
  • Box
  • Dropbox
  • Notion
  • Microsoft 365

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What it won't do

It works from the source you give it. If a speaker misstates a number, Maito flags it rather than choosing silently.

Questions

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