Write a first draft from a brief

Give it a brief and get a draft that follows your style guide.

Marketing · When you ask · Updated

Works with

  • Slack
  • Email

How do you write a first draft from a brief?

To write a first draft from a brief, send Maito the brief in Slack or by email. It follows your style guide, researches sources on the web, writes the draft to the length you ask for, and lists the claims it couldn't confirm so an editor can check them before it goes out.

How it's done today

Writer starts from a blank page and re-reads the style guide.

What Maito does

  1. Read the brief and style guide
  2. Research the topic
  3. Draft with sources
  4. List claims that need checking

Example

content
Priya 10:30 AM

@Maito draft a blog post from this brief: 'How small teams run quarterly planning in a week', 1,200 words, for ops leads. Brief attached: planning-brief.pdf

Maito APP 10:41 AM

Draft attached: planning-in-a-week-draft.docx. 1,180 words, second person, sentence-case headings, no superlatives, as the style guide asks. It has a 5-day structure and 4 cited sources. Three claims to check before it goes to Marcus: 1. 'Teams under 20 spend 3 weeks on planning' (section 1). I can't find the original; the post I cited quotes a 2024 survey without linking it. 2. 'OKRs were popularized at Intel' (section 2). The brief says Google. I wrote Intel, which is the usual account. 3. '2,400 teams use Northstar' (intro). The brief says 2,400, our company knowledge says 2,100 as of September. I used 2,100. Want a 600-word version for the newsletter?

Example complete

How to set it up

When you ask Write a first draft from a brief
Set up

Nothing to set up. Ask in Slack or by email whenever you need it.

What it won't do

Maito drafts. It can't know what's true inside your company unless it has been told, so every factual claim still needs an editor.

Questions

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