Find SEO gaps
See which searches competitors rank for and you don't, with page ideas.
Marketing · When you ask · Updated
Works with
- Slack
- Semrush
- Ahrefs
- Similarweb
Slack
Semrush
Ahrefs
SimilarwebHow do you run a content gap analysis?
To run a content gap analysis, ask Maito which topics your competitors rank for that you don't. It pulls the data from Semrush, Ahrefs or Similarweb, compares their pages with yours, ranks the gaps by search volume and difficulty, and suggests a title for each page worth writing.
How it's done today
SEO audit happens once a year with an agency.
What Maito does
- Compare your pages with competitors' pages
- List topics you're missing
- Suggest pages to write first
Example
@Maito what topics do Globex and Initech cover that we don't? Use Semrush.
I compared 140 of their ranking pages with our 86 and pulled volumes from Semrush. 12 gaps worth writing. Top five: 1. SOC 2 checklist for small companies: Globex ranks #3, 2,900 searches a month, we have nothing. Title: 'The SOC 2 checklist for a 20-person company'. 2. Vendor onboarding template: Initech #2, 1,600 a month. 3. Quarterly business review template: 4,400 a month, difficulty 71 of 100. Both rank. Hard. 4. Month-end close checklist: 1,300 a month. 5. Customer escalation policy: 880 a month, only Initech covers it. Catch: our 'Contract renewal checklist' is at position 14 for a term where Initech's 300-word page is #4. A refresh is cheaper than a new page. All 12 are in seo-gaps-oct.xlsx.
Priya (9:40 AM):
what topics do Globex and Initech cover that we don't? Use Semrush.
Maito (9:52 AM):
I compared 140 of their ranking pages with our 86 and pulled volumes from Semrush. 12 gaps worth writing. Top five:
1. SOC 2 checklist for small companies: Globex ranks #3, 2,900 searches a month, we have nothing. Title: 'The SOC 2 checklist for a 20-person company'.
2. Vendor onboarding template: Initech #2, 1,600 a month.
3. Quarterly business review template: 4,400 a month, difficulty 71 of 100. Both rank. Hard.
4. Month-end close checklist: 1,300 a month.
5. Customer escalation policy: 880 a month, only Initech covers it.
Catch: our 'Contract renewal checklist' is at position 14 for a term where Initech's 300-word page is #4. A refresh is cheaper than a new page.
All 12 are in seo-gaps-oct.xlsx.
How to set it up
- Set up
Nothing to set up. Ask in Slack or by email whenever you need it.
- Connect SEO data
- Semrush
- Ahrefs
- Similarweb
Not connected yet? Your agent sends you a link to sign in.
What it won't do
Search volume and difficulty come from your SEO tool and are estimates. Maito can't promise a page will rank.
Questions
Semrush, Ahrefs and Similarweb, connected through MCP. Use the one your team already pays for.
Yes. If you already rank low for a term, it says a refresh is cheaper than a new page.
Yes. Maito attaches a spreadsheet with every gap, its volume and the competitor page that ranks.
