Plan the content calendar
Turn launches, events and themes into a month of planned posts.
Marketing · When you ask · Updated
Works with
- Slack
- Box
- Dropbox
- Notion
- Microsoft 365
- Google Calendar
- Cal.com
- Calendly
Slack
Box
Dropbox
Notion
Microsoft 365
Google Calendar
Cal.com
CalendlyHow do you plan a content calendar?
To plan a content calendar, tell Maito your launch dates, events and themes. It reads the plans in your files and your team calendar, lays out a month of posts with owners and due dates, flags clashes such as two sends in one day, and returns the calendar as a spreadsheet.
How it's done today
Calendar gets built in a hurry at the start of each month.
What Maito does
- Read the launch plan and events
- Spread topics across channels and weeks
- Draft titles and owners
Example
@Maito plan November content around the Workflows 2.0 launch on Nov 10. Launch plan is in Drive. The Chicago meetup is Nov 5 and Leo's webinar is Nov 18.
14 pieces across Nov 2-27, with owners and due dates, in nov-content-calendar.xlsx. • Week of Nov 2: 2 meetup posts for the Nov 5 Chicago event, plus a teaser blog 'What's changing in Workflows' (Priya, due Oct 30). • Week of Nov 9: Launch Nov 10. Announcement post, customer email and 4 social posts. • Week of Nov 16: Webinar invite, recap post Nov 20. • Week of Nov 23: Light. Nothing scheduled Nov 25-27 for Thanksgiving. Catch: the launch plan sends the customer email on Nov 10 and the webinar invite on Nov 11, so the same list gets two sends in 24 hours. I moved the invite to Nov 12. From the launch plan in Drive and the team calendar. Owners are my guess from past months.
@Maito good. Flag anything where the owner is out that week.
One: Sam is out Nov 16-20 and owns the webinar recap. I assigned it to Priya instead.
Priya (3:20 PM):
plan November content around the Workflows 2.0 launch on Nov 10. Launch plan is in Drive. The Chicago meetup is Nov 5 and Leo's webinar is Nov 18.
Maito (3:31 PM):
14 pieces across Nov 2-27, with owners and due dates, in nov-content-calendar.xlsx.
• Week of Nov 2: 2 meetup posts for the Nov 5 Chicago event, plus a teaser blog 'What's changing in Workflows' (Priya, due Oct 30).
• Week of Nov 9: Launch Nov 10. Announcement post, customer email and 4 social posts.
• Week of Nov 16: Webinar invite, recap post Nov 20.
• Week of Nov 23: Light. Nothing scheduled Nov 25-27 for Thanksgiving.
Catch: the launch plan sends the customer email on Nov 10 and the webinar invite on Nov 11, so the same list gets two sends in 24 hours. I moved the invite to Nov 12.
From the launch plan in Drive and the team calendar. Owners are my guess from past months.
Priya (3:40 PM):
good. Flag anything where the owner is out that week.
Maito (3:42 PM):
One: Sam is out Nov 16-20 and owns the webinar recap. I assigned it to Priya instead.
How to set it up
- Set up
Nothing to set up. Ask in Slack or by email whenever you need it.
- Connect files
- Google Drive
- Box
- Dropbox
- Notion
- Microsoft 365
- Connect calendar
- Google Calendar
- Microsoft 365
- Cal.com
- Calendly
Not connected yet? Your agent sends you a link to sign in.
What it won't do
The plan reflects what you tell it. A launch date that changes later means asking Maito to re-plan.
Questions
Your plans in Google Drive, Box, Dropbox, Notion or Microsoft 365, and your calendar in Google Calendar, Microsoft 365, Cal.com or Calendly.
From who owned similar work before. Those are suggestions, so confirm them with the team.
No. It plans and returns a spreadsheet. Publishing stays with your team.
