Refresh old content

Find posts with outdated facts, screenshots or product names and fix them.

Marketing · On a schedule · Updated

Works with

  • Slack
  • Email
  • Webflow
  • Wix

How do you refresh outdated content?

To refresh outdated content, set a monthly Maito Loop. It reads your published posts in Webflow or Wix, checks them against current pricing, product names and screens, ranks the posts by traffic, and drafts each fix as a separate edit with the old line and the new one for your approval.

How it's done today

Old posts keep ranking with wrong information.

What Maito does

  1. Check old posts against current product and docs
  2. List what's out of date
  3. Draft the fixes

Example

Loop run: First Monday · Monthly content check

marketing
Maito APP 10:00 AM

Content check, October I read all 87 published posts in Webflow. 9 need changes: • 6 mention the old Team price of $19 a seat. It's $24 since March. Biggest is 'How to budget for team software', about 1,900 visits a month. • 2 show the old dashboard: 'Getting started with reports' and 'Reporting for finance teams'. • 1 still says 'Northstar Flow', now 'Northstar Workflows'. Catch: 'Team plan pricing explained' has $19 in the title and meta description, so Google shows the wrong price in search results. Draft fixes for all 9 are attached: content-fixes-oct.docx. Nothing is changed in Webflow.

Priya 10:18 AM

@Maito start with the price fixes. Give me each as its own edit so I can approve them one at a time.

Maito APP 10:20 AM

Attached: price-fixes.docx. Six edits, each with the URL, the old line and the new line. The title and meta description edit is first.

Example complete

How to set it up

On a schedule Refresh old content
Ask your agent

“On the first Monday of each month, check our Webflow blog against the current pricing and product names, and post which posts are out of date in #marketing.”

Connect website
  • Webflow
  • Wix

Not connected yet? Your agent sends you a link to sign in.

What it won't do

Maito can only catch what it knows has changed. An old claim it has never been told about can slip through.

Questions

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