Track buying signals on target accounts
Hear when a target company hires, raises money or launches something.
Sales · On a schedule · Updated
Works with
- Slack
- HubSpot
- Salesforce
- Attio
- Pipedrive
Slack
HubSpot
Salesforce
Attio
PipedriveHow do you track buying signals on target accounts?
To track buying signals on target accounts, give Maito your account list and set a weekly Loop. It checks each company's news, careers page and public announcements, compares them with your CRM, and posts only the accounts that changed, with what happened and who to contact.
How it's done today
Reps check news on their accounts when they remember.
What Maito does
- Each week, check news, job posts and funding for target accounts
- Keep only real changes
- Post a short list with why it matters
Example
Loop run: Monday 7:00 AM · Target account signals
Target 30: 4 accounts changed. The other 26 are quiet. • Acme: hired Dev as VP Engineering on Oct 12, from Hooli. New leader, new tool opinions. • Globex: raised a $60M Series B on Oct 14 and posted 12 sales roles. • Initech: five data engineer jobs posted since Oct 5. • Wonka Foods: CFO left Oct 15. Catch: Globex sits in HubSpot as closed lost, March 2026, over price. A fresh $60M is a good reason to reopen it. From company news, careers pages and your Target 30 list in HubSpot.
@Maito who should I contact at Globex now?
Lena, new VP Sales, started Oct 1 and is hiring the 12 roles. The old HubSpot contact, Marcus, no longer works there.
Maito (7:00 AM):
Target 30: 4 accounts changed. The other 26 are quiet.
• Acme: hired Dev as VP Engineering on Oct 12, from Hooli. New leader, new tool opinions.
• Globex: raised a $60M Series B on Oct 14 and posted 12 sales roles.
• Initech: five data engineer jobs posted since Oct 5.
• Wonka Foods: CFO left Oct 15.
Catch: Globex sits in HubSpot as closed lost, March 2026, over price. A fresh $60M is a good reason to reopen it.
From company news, careers pages and your Target 30 list in HubSpot.
Dana (7:25 AM):
who should I contact at Globex now?
Maito (7:26 AM):
Lena, new VP Sales, started Oct 1 and is hiring the 12 roles. The old HubSpot contact, Marcus, no longer works there.
How to set it up
- Ask your agent
“Every Monday at 7, check news, job posts and funding for the accounts on my HubSpot list 'Target 30'. Post only real changes in #sales.”
- Connect CRM
- HubSpot
- Salesforce
- Attio
- Pipedrive
Not connected yet? Your agent sends you a link to sign in.
What it won't do
It reads public information only. Private plans and internal changes at a target account stay invisible to it.
Questions
From a list or view in your CRM, such as HubSpot, Salesforce, Attio or Pipedrive, or from a sheet you share.
Things like new leadership, a funding round, hiring in a relevant team or a product launch. Tell Maito which ones matter to you.
Yes, from public sources. It also notes when the contact in your CRM no longer works there.
