Write a battle card for a competitor
Get a one-page sheet on how to win against a competitor, from real calls.
Marketing · When you ask · Updated
Slack
Granola
Fireflies
Fathom
Otter.ai
Read AI
ZoomHow do you write a competitive battlecard?
To write a competitive battlecard, ask Maito for one on a competitor. It researches their site and docs, reads your recent calls from Granola, Fireflies, Fathom, Otter.ai, Read AI or Zoom, and returns a one-page card with strengths, where you win, objection answers, and corrections for claims your reps got wrong.
How it's done today
Battle cards are written once and go stale.
What Maito does
- Research the competitor's product and pricing
- Pull mentions from sales calls
- Draft strengths, weaknesses and talk tracks
Example
@Maito write a battle card for Globex.
Attached: globex-battle-card.pdf, one page. Built from Globex's site and docs and 11 calls in Fireflies since Aug 1. Where they win: native Salesforce sync (came up on 6 of 11 calls) and a bigger template library. Where we win: live in a day versus their 3-week onboarding (4 calls), and we work inside Slack. Objections: 1. 'Globex syncs with Salesforce.' Agreed. Ask what they need synced. 2. 'Switching is a hassle.' We import their templates in the first call. 3. 'Globex is cheaper.' Not anymore: $28 per seat since Oct 14, versus our $24. Catch: on 4 calls our reps said Globex has no Salesforce sync. It has had one since June. I corrected the talk track. Want a 5-line version for #sales, Dana?
Priya (12:00 PM):
write a battle card for Globex.
Maito (12:14 PM):
Attached: globex-battle-card.pdf, one page. Built from Globex's site and docs and 11 calls in Fireflies since Aug 1.
Where they win: native Salesforce sync (came up on 6 of 11 calls) and a bigger template library.
Where we win: live in a day versus their 3-week onboarding (4 calls), and we work inside Slack.
Objections:
1. 'Globex syncs with Salesforce.' Agreed. Ask what they need synced.
2. 'Switching is a hassle.' We import their templates in the first call.
3. 'Globex is cheaper.' Not anymore: $28 per seat since Oct 14, versus our $24.
Catch: on 4 calls our reps said Globex has no Salesforce sync. It has had one since June. I corrected the talk track.
Want a 5-line version for #sales, Dana?
How to set it up
- Set up
Nothing to set up. Ask in Slack or by email whenever you need it.
- Connect call notes
- Granola
- Fireflies
- Fathom
- Otter.ai
- Read AI
- Zoom
Not connected yet? Your agent sends you a link to sign in.
What it won't do
It can't see a competitor's private roadmap. Its claims about them are only as current as their public pages and your calls.
Questions
From the competitor's public site and docs, and from your call notes where their name comes up.
Yes. Ask for a five-line version to post in a sales channel.
Pair it with a weekly competitor Loop. Maito then tells you when a price or feature changes.
