Write customer story drafts from interviews
Turn a customer interview into a case study draft with quotes.
Marketing · When you ask · Updated
Works with
- Slack
- Box
- Dropbox
- Notion
- Microsoft 365
Slack
Box
Dropbox
Notion
Microsoft 365How do you write a customer success story?
To write a customer success story, give Maito the interview transcript. It reads the whole conversation, structures the story as problem, change and result, picks the best quotes with timestamps, lists the numbers to confirm with the customer, and attaches a case study draft.
How it's done today
Interviews sit in a folder for months.
What Maito does
- Read the interview transcript
- Pull the problem, the change and the numbers
- Draft the story with real quotes
Example
@Maito write a case study from the Acme interview. Transcript attached: acme-interview-sep30.docx. Hannah is their ops lead.
Draft attached: acme-case-study.docx, 612 words. Headline: 'How Acme cut month-end close from 9 days to 5'. It runs problem, change, result. Two of the four quotes: • 'We had three spreadsheets and nobody trusted any of them.' (4:12) • 'Now I know on day 3 whether we're on track.' (27:40) Numbers to confirm with Hannah before publishing: • Close time of 9 to 5 days (18:40). Later she says 'about 5 or 6'. • 140 invoices a month (23:05). • '$40k a year saved' (31:15). She says it's Dev's estimate, so I wrote it as an estimate. Hannah has to approve the quotes. Want me to email her the four quotes and three numbers?
Priya (1:15 PM):
write a case study from the Acme interview. Transcript attached: acme-interview-sep30.docx. Hannah is their ops lead.
Maito (1:24 PM):
Draft attached: acme-case-study.docx, 612 words. Headline: 'How Acme cut month-end close from 9 days to 5'. It runs problem, change, result.
Two of the four quotes:
• 'We had three spreadsheets and nobody trusted any of them.' (4:12)
• 'Now I know on day 3 whether we're on track.' (27:40)
Numbers to confirm with Hannah before publishing:
• Close time of 9 to 5 days (18:40). Later she says 'about 5 or 6'.
• 140 invoices a month (23:05).
• '$40k a year saved' (31:15). She says it's Dev's estimate, so I wrote it as an estimate.
Hannah has to approve the quotes. Want me to email her the four quotes and three numbers?
How to set it up
- Set up
Nothing to set up. Ask in Slack or by email whenever you need it.
- Connect files
- Google Drive
- Box
- Dropbox
- Notion
- Microsoft 365
Not connected yet? Your agent sends you a link to sign in.
What it won't do
The customer must approve the quotes and figures. Maito can mark which numbers are estimates but can't verify them.
Questions
A transcript or notes, as a file in Slack, email or Google Drive, Box, Dropbox, Notion or Microsoft 365.
Yes, word for word with the time. Maito says if a speaker contradicts themselves, such as two different numbers.
It can email the quotes and numbers to your contact for approval. It doesn't publish anything.
