Write product launch materials
From one launch brief, get the announcement, release post, emails and social posts.
Marketing · When you ask · Updated
Works with
- Slack
- Box
- Dropbox
- Notion
- Microsoft 365
Slack
Box
Dropbox
Notion
Microsoft 365How do you write a product launch announcement?
To write a product launch announcement, give Maito the launch brief in Slack or by email. It writes the announcement, release post, emails and social posts from the same key facts, and checks claims against pricing rules your team has shared with it. You get one document with every piece and any conflicts flagged.
How it's done today
Each piece is written separately by a different person.
What Maito does
- Read the brief and product notes
- Draft each piece in your voice
- Keep claims consistent across pieces
Example
@Maito write the launch kit for the new reporting feature. Brief is in Drive: reporting-launch-brief.docx. Launch is Nov 10.
Attached: reporting-launch-kit.docx. Every piece uses the same three facts from the brief: reports that send themselves, 12 chart types, CSV and PDF export. • Announcement post, 640 words. Headline: 'Reports that send themselves'. • 2 emails: customers on Nov 10, trial users on Nov 12. • 4 social posts. • FAQ with 9 questions. Catch: the brief says 'unlimited reports on all plans'. The pricing rules in our shared notes cap Starter at 10. I wrote 'unlimited on Team and Business' everywhere and marked the line for Leo to confirm. Nothing is scheduled. It waits for your approval.
Priya (2:00 PM):
write the launch kit for the new reporting feature. Brief is in Drive: reporting-launch-brief.docx. Launch is Nov 10.
Maito (2:26 PM):
Attached: reporting-launch-kit.docx. Every piece uses the same three facts from the brief: reports that send themselves, 12 chart types, CSV and PDF export.
• Announcement post, 640 words. Headline: 'Reports that send themselves'.
• 2 emails: customers on Nov 10, trial users on Nov 12.
• 4 social posts.
• FAQ with 9 questions.
Catch: the brief says 'unlimited reports on all plans'. The pricing rules in our shared notes cap Starter at 10. I wrote 'unlimited on Team and Business' everywhere and marked the line for Leo to confirm.
Nothing is scheduled. It waits for your approval.
How to set it up
- Set up
Nothing to set up. Ask in Slack or by email whenever you need it.
- Connect files
- Google Drive
- Box
- Dropbox
- Notion
- Microsoft 365
Not connected yet? Your agent sends you a link to sign in.
What it won't do
It writes only from the brief and what your team has told it. Facts nobody has shared, such as a ship date that is still moving, stay marked as open questions.
Questions
Yes. Every piece is written from the same few facts in the brief, so the post, emails and social posts say the same thing.
It checks the brief against pricing rules and policies your team has shared with Maito. When the brief disagrees, such as a plan limit, it writes the safe version and marks the line for you.
No. It hands you drafts in a document. Your team schedules and sends them.
